Survey from Trulia and RealtyTrac Shows Three In Ten U.S. Adults Expect at least a 50 Percent Discount When Purchasing a Foreclosed Property; More than Three-Quarters Expect at least a 25 Percent Discount
80 Percent of U.S. Adults Feel There are Negative Aspects to Purchasing a Foreclosed Property, Negative Sentiment Associated with Buying Foreclosures Increases More Than 10 Percentage Points in the Last 7 Months.

Trulia.com, the best place to start a real estate search, along with RealtyTrac, the leading online marketplace for foreclosure properties, released the results of a new study conducted on their behalf by Harris Interactive ® showing notable decreases from their previous survey in the willingness to buy foreclosed properties with three-quarters of respondents expecting a discount of at least 25 percent on a foreclosure purchase. In the previous survey conducted seven months ago, 54 percent of all U.S. adults surveyed said they would consider purchasing a foreclosed home, whereas now 47 percent of U.S. adults would consider purchasing a foreclosure, a drop of seven percentage points in only seven months. These findings are part of a regular series of surveys conducted by Trulia to better understand consumer sentiment around housing issues.

During the last seven months, negative sentiment around buying a foreclosure rose. In April of 2008, 69 percent of U.S. adults originally felt that there were negative aspects to purchasing a foreclosed home. In this recent study, conducted during a three-day period in November, 80 percent of U.S. adults are now concerned with negative aspects, citing hidden costs, risky process, home losing value and personal connection with foreclosure as the core concerns. To compensate for perceived risks, consumers expect hefty discounts on foreclosed homes. More than 75 percent of consumers think they should pay at least 25 percent less for a foreclosed home, with three in ten consumers expecting a major discount of at least 50 percent less than a comparable home not in foreclosure.

"What's significant about our findings is that just as the market is being flooded with more foreclosures, homebuyers are more hesitant to buy them. Misinformation around foreclosures abounds and that's dangerous for the market and for homebuyers," said Pete Flint, co-founder and CEO of Trulia. "Information is power and at Trulia we are giving homebuyers the information they need to make a fully informed decision about whether a foreclosed property is a good buy or investment for them."

"The results of this study are eye-opening and highlight the need for consumer education about foreclosures. Being that the sale of foreclosed properties has been on the rise due to the increased inventory and discounts available on foreclosed homes, it is somewhat counterintuitive — although not totally unexpected — that consumers are more hesitant to purchase a foreclosed property," said Rick Sharga, senior vice president of RealtyTrac. "We expect that foreclosures will continue to dominate the market in 2009, and well-educated consumers will be able to find great deals on these properties."

Some Groups Now Less Inclined to Consider Purchase
The results of the most recent Harris Interactive ® survey provide nuanced insight into the shift in confidence for consumers looking to purchase a foreclosed home. In particular:

 • 56 percent of single/never married adults were at least somewhat likely to consider purchasing a foreclosed home, down from 60% in April.
 • 43 percent of married adults were at least somewhat likely to consider purchasing a foreclosed home, down from 50% in April.
 • 42 percent of divorced/separated/widowed adults were at least somewhat likely to consider purchasing a foreclosed home, down from 50% from April.

Trulia plans to track consumer confidence throughout next year. Trulia offers market data as well as listings of foreclosed properties to help prospective buyers with their research. Trulia is one of the most popular sites on the web for real estate helping approximately 5 million unique visitors per month find homes. For more information about Trulia or to experience the power of a Trulia search, please visit http://www.trulia.com/.

Everymove.com, a leading real estate portal that offers innovative Web 2.0 capabilities, announces home moving market advertising opportunities on its new Web site. Advertisers who want to reach a high income audience interested in buying, selling and renting property can advertise with Everymove.com to help grow their reach to this targeted group.

Everymove.com was created as a one-stop resource that allows real estate buyers, sellers and renters to find property listings, real estate advice and service provider information all on one site. Advertisers can look forward to Everymove.com’s growth opportunities because Everymove is investing $10m in the next 3 years on online and offline advertising to enhance its customers’ online exposure. Everymove.com presents a unique opportunity to advertisers who want to get the most for their advertising dollar, on a site that serves the burgeoning real estate buying, selling and renting market.

“We provide advertisers who want to reach a high income audience interested in buying, selling and renting property the opportunity to advertise with us to help grow their target market reach. Our site was created as a one stop shop resource that allows real estate buyers, sellers and renters to find property listings, real estate advice and service provider information all on one site. "We now have over 3.5million listings across Homes for Sale, Homes for Rent, Overseas listings and Vacation Rentals making us one of the largest and certainly the most innovative in the Shelter Industry in the world. We look forward to offering further innovative Web 2.0 capabilities to our customers,” states Per Jensen, VP, Business Development, of Everymove.com.

Various life events require people to move: Marriage, a new job, a growing family, and more. Everymove.com allows advertisers to reach over 46 million Americans who are experiencing these lifestyle changes and who move annually. This target group has over 100 billion dollars in spending power. With an advertisement on Everymove.com advertisers can reach an 85% U.S. mover audience and can benefit from Everymove’s relationships with the broader real estate community which links to the company’s site. Everymove.com’s service is free to estate agents for the first 3 months then from as low as $1.99 per day or $49 per month; which is a fraction of what realtors pay to list on Realtor.com.

Everymove.com offers lifestyle, geo and behavioral targeting of real estate buyers and sellers and is the first major real estate portal to have a major social network presence on such top social networks as Facebook and MySpace. Everymove’s lifestyle focus and profile on these social networking sites is frequently visited by thousands of people interested in the products and services advertisers have to sell.

Over 85% of people who perform a search for a new home begin their search online. Advertisers who want to reach motivated home buyers, sellers and renters can place their advertisements on Everymove.com and maximize their spending; versus dependence on offline channels alone.

Everymove.com’s site, which emphasizes a trendy, lifestyle focus, attracts visitors that view over 15 pages per visit; providing advertisers with an uncommon opportunity to place their messages before decision making buyers, sellers and renters of real estate.